Product Line Strategy and Portfolio Management

Course Number: 12-10-RS 
Recommended Duration: 2 Days

Intended Audience: All Employees

Course Overview

A product line strategy is the roadmap for how a product will evolve in a manner that implements the business strategy in the marketplace and in the business operations. From this definition it is obvious that to develop a product line strategy there must be four elements: 1) a business strategy, 2) a clear understanding of the marketplace, 3) a clear understanding of operational strengths and weaknesses, and 4) an iterative plan for how these will change over time. This program will show how all of these must work together to create an effective product line strategy and to manage the product portfolio.

Objectives/Topics

As a result of taking this course, you will be able to:

• Understand how to link business strategy to platform and product line strategy.
• Create a product line strategy.
• Prioritize projects and resources within a project portfolio.
• Manage product positioning and pricing within a portfolio.

Prerequisites: None

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